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| Credit: Pexels |
If you have a website or a blog or you are willing to build a new one, so you will need to know some SEO tips and tricks. If you need traffic on your website and want people to discover your website, you need to know simple SEO tips for better rankings. SEO will help your website to rank in Google, Bing, Yahoo, and other search engines. Search Engine Optimization (SEO) is a process that improves and optimizes the website traffic and boosts your website's rank in the search engines.
In today's blog post, we will continue talking about SEO, we will discuss some important search engine optimization tips that every beginner should know to boost traffic to their website.
Let's get started!
Related Article: What Is SEO and How Does it Work?
1. Make Unique Content
The first SEO tip to increase website traffic is to make unique content on your website. I have always said that content is the boss and it comes first when talking about SEO. Content doesn't mean only articles and blog posts, but it means anything you will provide on your website. It can be blog posts, photos, videos, courses, eBooks, and any other things you provide to your visitors. The point here is to provide your visitors with unique non-duplicate and helpful content. When creating content, it has to be unique, and free from plagiarism. You can use different sources to take a look and gain more knowledge. Then, write in your own words, don't copy and paste from other websites or sources.
Unique content will improve your rank in search engines like Google, Bing, etc..., get more traffic to your website, drive more leads, and it will help you earn backlinks. You can also use plagiarism checker tools to make sure that your writings are free from plagiarism. So be original and have your own content.
2. Build a Good Website Design
Having good content is a great thing, but your content doesn't matter if you have a poor website design. When visitors or readers come to your website the first thing they want is to go through your website easily so that they can have a good experience and enjoy reading your content. In order to increase the time of visitors to your website, you should have a good and user-friendly website design. The design of the website affects its rank through the search engines in SERP (Search Engine Results Page).
Your website should be running fast because the loading speed affects the user experience of the website. Your website shouldn't take two or three seconds to load, in order to increase the returning visitors rate to your website. Also, your website should not contain too many ads, especially pop-up ads, as this reduces the speed of your website too.
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To reach a good user experience and return visitors, your website should be a responsive website that works on all devices for easy surfing. Make your website mobile-friendly, as nowadays more than 50% of people use mobiles to access the Internet, not computers or laptops. So don't lose this high source of traffic only because your website is not mobile-friendly.
Some additional tips for a good user experience, as you can use some formatting and layouts that will benefit the design of your website, such as appropriate font size, bold type fonts, bulleted or numbered format, etc... You can add images or videos to your website for more illustration. Also, you can use categories and tags for grouping your content on your website.
3. Focus on a Certain Topic
One of the important things any visitor wants when landing on your website is to understand, and distinguish your website while browsing, and know what the website’s topic is talking about with just a few clicks. So it is important to choose a specific topic for your website, rather than to make it general that contains all things. If you are a sports and football fan, your website can be about sports news. If you love food or you are a cooker, your website can contain your latest food recipes and cooking videos. To make it general, if you love a particular topic or you are professional at it, your website's content can be about this topic.
This is for humans, but when it comes to search engines you should choose a certain topic as well. Search engines prefer websites that talk about a certain topic because they want to direct people toward the most reliable and correct results.
4. Choose the Right Keywords
The next SEO trick to boosting traffic to your website and ranking well is to find the right keywords for your content on your website. Choosing the right keyword includes finding the terms and info people use when searching for something on search engines.
One important thing is to use keywords in the right places on your web pages. It is important to use keywords in the right places rather than how many times you use them. The targeted keyword of your web page should be found at least in the URL of the page, the page’s title, and in the first short paragraph of your content.
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Try to focus on the long-tail keywords, these are keywords that contain three or more words. You can find long-tail keywords in different ways, like through search engines. Use Google search and type "SEO tips and tricks" as an example and don't hit enter, you will see by default a suggested list of different long-tail keywords related to the keywords you searched for. You can do this with other search engines like Bing, Yahoo, and even YouTube.
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You can also use the previous way, but this time you hit enter and then scroll down to the bottom of the search page results, and you will find a "Related searches" section that contains other suggested keywords and long-tail keywords related to your search and content.
Another way, you can use different keyword research tools to find your target and the right keywords for every web page on your website, such as:
5. Use Internal, Backlinks, Outbound Links
Linking is a very important part of SEO. If you want to help your website or blog improve its SEO ranking, you should use internal, backlinks, and outbound links.
To start with, what are internal links, and how do make them? When creating new content on your website, you can also add other links to similar content topics on your website. So first, you should create different web pages with other topics related to the whole content of your website. After that when you want to discuss another idea or a topic, you will mention the link to this topic on the internal web page. Internal links will let search engines discover new pages on your website. Internal links will help you to link different web pages on your website by using related keywords, and this will be a great opportunity to drive traffic to many other pages on your website.
After that, we move to backlinks. The same thing is that if you want to help your website improve its SEO ranking and boost its authority, you need to earn backlinks. A backlink is a link from a page on one website to another website. To make it simply understood, when a website links your content, this is pointed to as a backlink. You can earn backlinks by making guest posts on trustworthy sites that have high domain authority and low spam scores. Also one of the best ways you can earn backlinks is by content creation.
Outbound links are also called external links and they are the opposite of backlinks. Outbound links are links that you mention on your site, and these links point to external sites. These are when you direct or send your visitors from your website to another (external) website, to let your visitors learn more about any topic.
One final thing when you follow the linking strategy is don't use links too many times on one page. For example, if you have a short blog post, it is not logical to mention 100 to 200 links in a blog post of 500 to 1000 words this is not professional at all.
6. Fix Broken Links on your Website
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Broken links are bad for the user experience. When visitors click on a link on your website, it is expected to follow the link with other content. But what is the situation if visitors find nothing and find an error message telling them that this link is broken? Absolutely the visitors will bounce from your site and search for another one. This leads to the visitors' time on your website will be short, and also the returning visitor rate too, as they will never come back to your site of the previous bad experience. All of these reasons will badly affect your SEO and your website ranking.
From that, this tip is considered one of the important SEO tips. So you should fix your broken links to avoid these SEO problems. You can review your content from time to time to make sure that everything going well on your website. You have another choice delete any broken links if you needn't them at all on your site.
7. The Power of Social Media
You can't imagine the power of social media and its good impact on your website if you use it correctly. Social media has an indirect impact on SEO, as when you share your website content through different social platforms like Facebook, Twitter, etc... This will lead to an increase in your reach and get more visitors to your site, also visitors can interact with your content with likes, comments, or shares. All of that will build trust between you and your visitors and boost traffic to your website and in turn due to the high traffic, your website will rank on search engines.
As we said before you can gain backlinks if you have high traffic on your site. Social media can do this if these people who reach your content found that it is useful content, they might share your content with others.
If your website has been well-designed, it probably has social sharing buttons. These buttons make it easy for your visitors to share your content through social platforms, and also this thing drives traffic to your website.
Finally, I would like to know your experiences with this blog post in the comments section below. If you find this article useful for you, you can share it on social networking sites, and you can follow us to get the latest blog posts and be the first to know about them, and also you can suggest any new topics you want us to talk about.
I love that unique content is a big part of SEO. It used to the old keyword stuffing back in the day. Now it is how you can help your readers with relevant content. Thanks for the reminder on the videos for the content as well.
ReplyDeleteThank you 👍
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